About Us
Why Nails?
Demand for great nails is higher than ever thanks to explosive amounts of social sharing. Nail art is one of the top 5 most shared things on Instagram and Pinterest, yet getting a perfect custom manicure can be challenging and expensive. Nail polish evolved from car enamel 100 years ago and we've been doing our nails the same tedious, toxic way ever since.
Time For A Revolution!
The founders
Angel Anderson had a UX background and had been working as the VP of User Experience at Crispin Porter + Bogusky. Sarah Heering had media expertise having founded and run SAJE Media. The pair joined forces in 2014 to change the nail game and make it easy for ~everyone to have the nail designs of their dreams without all the mess and toxicity.
NailSnaps is heralded by Star Beauty, The Today Show, and top beauty influencer Michelle Phan as “must-have” beauty/fashion tech. Thousands of nail artists and fans created over 50k purchasable nail designs with the award winning NailSnaps app.
Fast forward to 2025
In 2025, NailSnaps has a new steward: Jaime Gunton - a builder, designer, and lifelong DIY-beauty tinkerer who believes everyday life deserves tiny works of art you can wear. After years creating and refining hundreds of nail looks (and writing way too many scripts to automate the boring parts), Jaime stepped in to revive the original NailSnaps mission: make gorgeous, custom nail art easy, accessible, and fun - without the mess or mystery.
Why Jaime?
I’ve lived the pain of “perfect nails” being costly, time-consuming, and oddly inflexible. I wanted a better way for creators and fans to turn inspiration into wearable, durable nail art - whether that’s a one-off set for a night out or a full collection you can share with the world. NailSnaps is where that happens. We’re keeping the spirit of the original app and community while modernizing how designs are made, printed, and delivered.
What’s next
We’re rebuilding NailSnaps as a creator-first platform with made-to-order quality at its core. That means:
- Beautiful, precise designs that respect real nail shapes - not just rectangles - and are produced on demand to reduce waste.
- A clean, transparent process from design to doorstep, with materials chosen for comfort and long wear.
- Collabs and B2B options so brands, salons, and artists can launch limited drops or full collections without heavy lifts.
- Tools that make it simple to create, share, and sell your nail art - from your camera roll to your cart in a few taps.
The promise
NailSnaps will always champion creativity, craft, and community. We’re here to help you discover designs you love, support the artists who make them, and wear your story on your fingertips. From the early days of viral shout-outs to today’s creator economy, the vision stays the same: give everyone an easy way to create, share, and wear custom nail art - now powered by fresh tech, thoughtful production, and Jaime at the helm.