Demand for great nails is higher than ever thanks to explosive amounts of social sharing. Nail art is one of the top 5 most shared things on Instagram and Pinterest, yet getting a perfect custom manicure can be challenging and expensive. Nail polish evolved from car enamel 100 years ago and we've been doing our nails the same tedious, toxic way ever since.
Time For A Revolution!
CEO Angel Anderson had a UX background and had been working as the VP of User Experience at Crispin Porter + Bogusky. COO Sarah Heering had media expertise having founded and run SAJE Media. The pair joined forces in 2014 to change the nail game and make it easy for ~everyone to have the nail designs of their dreams without all the mess and toxicity.
Today, NailSnaps is heralded by Star Beauty, The Today Show, and top beauty influencer Michelle Phan as “must-have” beauty/fashion tech. The NailSnaps platform is home to thousands of nail artists and fans who have created over 50k purchasable nail designs with our award-winning NailSnaps mobile app. Together with our fierce team, we're making NailSnaps the world’s best way to create, share, and wear custom nail art.